Looks more like a carrot cake?
From a box sold in Adams, Minnesota, with ephemera from Ohio.
Heavenly Delights
2 c. flour
2 c. sugar
2 tsp. baking soda
2 tsp. salt
2 tsp. cinnamon
1-1/2 c. oil
3 c. carrots, grated
4 eggs
350 deg. 35-50 min.
2 greased and floured 9-inch pans.
8 oz. cream cheese
1 stick oleo
1 lb. powdered sugar
1 c. pecans, chopped
2 tsp. vanilla
milk, if needed