Well, it says Almond Roca, but that’s a brand.
Nucoa Oleomargarine – Advertisement from February, 1937 by vieilles_annonces, on Flickr
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The original Almond Roca, supposedly named by a local librarian for its rock-like appearance, is a product of Tacoma, Washington’s Brown and Haley Candies.
Almond Roca was first invented in 1923, and while Nucoa–a brand of margarine that now only exists as a different formulation in the Smart Balance line–does date from the 1920s, Almond Roca uses butter.
From the box of F.J. from Sun City, Arizona. Some cards suggest a family history in Missouri and Kansas.
Almond Roca
Cook to golden brown:
- 3 cups Nucoa [margarine]
- 3 cups sugar
Add 1 cup, heaping, almonds.
Pour onto ungreased cookie sheet.
Sprinkle top with large, grated Hershey & ground almonds.
Mo 10-17-68